In only 21 years since the Internet was created, computers have become a part of every day life for most, and websites have, by extension, become an essential tool for business.
All new companies have a name. It’s part of their identity and is usually picked carefully to reflect certain attributes of that company.
It will not be possible to register a company with the same name as an already registered company.
Some companies go on to trademark their name, for extra protection.
However, not everyone registers a domain name, yet; it is becoming a growing necessity.
A domain name is a url, or web address, e.g. www.yourcompanyname.com, and for every new company registered there should be a related domain name registered.
By having your company’s name registered as a domain you are protecting that domain name from being registered by someone else.
Some people go as far as registering domains that they think they might want in the future, or that they think might be a good investment (and with some domains reselling for millions they could be right).
As of 1st April 2011 there were over 130 million domains registered.
If you don’t protect your company name, chances are someone else might buy it and try to sell it to you, and although you might be able to prove rightful ownership, is it worth the legal battle not to register while you still can?
There are over 1,966 million Internet users worldwide, which is a penetration rate of 28.7%.
North America has a penetration rate of 77.4% with over 266 million Internet users.
Europe has a penetration rate of 58.4% with over 475 million Internet users.See complete world internet usage statistics
That is a huge percentage of the world’s population who are all online, and an increasing amount of people are online for most of the day due to easy access via laptops and smart phones.
People do everything online from their grocery shopping, to reviewing their next holiday destination, from connecting with friends and colleagues, to forming new business alliances.
These people expect you to be online.
If you’re not online, you don’t exist to them.
In 2011 companies that don’t have a website, or some sort of web presence, will raise a few eyebrows.
Your website is like your shop window. People will go there to see what kind of company you are, what services you offer and how to contact you.
A website allows you to be available 24 hours a day, 365 days a year.
By having a website, no matter how simple, you are proclaiming your existence to the world.
The question is not do you need a website, it’s can you afford not to have one?
Website Creation & Design